Benny Asklof

Enterprise and continuity software company providing web based turn-key solutions and consulting services.

Senior product and sales executive with full strategic planning and product development management. Responsible for product concept development; business development and strategic business partner development. Provided strategic leadership to sales teams and software R&D teams to ensure that they meet the market needs.

Challenges: Recruited to lead development of newly established company with focus on aviation industry. Following 9/11 defined the need to change airport/airline knowledge into security / response management technology platforms. Successfully established strategic vision and strategy and led a complete turnaround in both products and markets.

Select Accomplishments:
• Conceptually developed software platform for NORMS™ (National Operations and Response Management System™) which has been defined by Unisys as “the most innovative solution for decades.”
• Expanded company’s product offering from a single product offering into a multi-language, multi-platform suite of software solutions.
• Conceived and secured several contracts with Department of Homeland Security for classified technology installations in airports.
• Conceived and secured contracts with Fortune 500 companies such as Unisys, Northrop Grumman, Sprint.
• Conceived and developed supplemental revenue streams including referrals, repeat business and multi-channel sales and marketing initiatives.

Software and professional services company offering consulting services and enterprise software to the transportation industry.

Senior product and service development executive with responsibility for implementing the strategy developed for AIS in the North American transportation Industry and in charge of development of all planning tools, products and methodologies, utilized by AIS. Managed their training and implementation of several projects through insight and knowledge of what needed to be done at the client site.

Challenge: The position required leadership, vision, communication skills, customer interpretation, as well as a thorough understanding of where technology development at airports was going, coupled with business assessment practices, management assessment, consulting services and products necessary to make any project a success.

Select Accomplishments:
• Analyzed market needs, developing market penetration strategies, defining and developing products and services needed in airports resulting in AISES™ (Airport Information Solutions Evaluation System™).
• Developed the concept and prototype of CAPTURE™, a unique contingency and continuity management tool for emergency response teams in airports, which led to consulting contracts with Ashville Regional Airport, Washington Dulles and Tampa International Airport.
• Secured and managed $5.5 Million technology project in Denver International Airport.
• Evaluated and categorized over 500 business processes and more than 400 technology systems existing in airports worldwide.

$900 Million tire rethreading company offering products internationally.

Recruited by an international management bureau as export manager for Scanrub. Relocated to Kassel, Germany. Full strategic and tactical responsibility to develop international distribution network for Scanrub’s rethreaded tires.

Challenge: After a thorough market and competitor evaluation it became obvious that the market was very tough for new companies. Changed the market strategy for Scanrub and implemented a new type of business relationship between Scanrub and the largest tire company distributor in Europe; Auto Unger in Munich.

Select Accomplishments:
• Utilizing strength and capabilities of both companies, developed a process that saved significant time and cost for both parties and allowed Scanrub to deliver higher quality tires for less cost.
• Secured initial order of one million tires formed the basis of the relationship and supervised and mitigated problems for the initial project.
• Achieved market dominance in international markets resulting in revenue growth from $200M to $800M revenue over the next 7 years.

Software and hardware systems development company.

Sales director in charge of business planning, market development, contract negotiations and product definitions and supervised the product development teams to ensure customer satisfaction.

Challenge: Recruited to develop and execute market penetration strategy, negotiate and implement contracts between Arcon Electronic and large size companies in a highly competitive market.

Select Accomplishments:
• Implemented strategy for Arcon Electronics’ safety products and took over 82% of the Scandinavian elevator safety market averaging $2 Million per year.
• Conceptually developed and secured contract for Home Automation System with largest provider of HA systems in Denmark.
• Negotiated and implemented contracts with Asea Brown Boveri, Kone Elevators, LK, and several other companies.

Modulex, a subsidiary of LEGO, delivering electronics signs and systems world wide.

Export Manager of Electronic Sign Systems with full responsibility for developing markets in non-Modulex established countries. Modulex was a leading European airport FIDS (Flight Information Display System) and financial information software provider.

Challenge: Responsible for sales and implementation of market strategies for the aviation industry in non-Modulex established countries. Developed market penetration strategies and was responsible for the identification, definition, business case analysis, negotiation, and implementation of projects worldwide.

Select Accomplishments:
• Established world wide distribution and engineering network with contracts in Japan, USA, India, Turkey, Germany, Belgium, France, Ireland, England, and many other countries, with such companies as IBM, USA, IDS in India, Sumitomo in Japan and EDS in Belgium.
• Developed the passenger behavioral evaluation process and expanded the product range for Modulex; for example, initiated and implemented the use of Japanese, Arabic, and Indian LCD characters and logo presentation on monitors.

A German $15 Billion process automation company.

Responsible for developing the Scandinavian market for process engineering and indirectly thereby increase the sale of pneumatics and hydraulics products combined with the electronic control systems.

Challenge: Contacted by Mercury Urval, an international management bureau, for the position to develop the Danish process engineering market for FESTO. FESTO was mainly known for pneumatics and hydraulics, but had developed a high end control system for process automation.

Select Accomplishments:
• Developed and implemented the strategic and tactical plans to sell system solutions and created the process development department FESTO Didactic to implement and execute the projects.
• Directly responsible for sale, management and implementation of the projects and singlehandedly sold the biggest single contract in Scandinavia (to Scandinavian Tobacco Company) for the automation for more than 50 tobacco processing machines.
• Sold and implemented the FESTO control systems at multiple Engineering Education facilities to ensure that upcoming engineers would know and accept FESTO as a turn-key automation systems provider, thereby ensuring the continuous growth of FESTO Didactic.