Franck Amice
International Marketing Assistant, CNH Denmark
Dear contacts,
After a Bachelor Degree in International Marketing and Management at IDRAC Lyon, I was recruited as a VIE (French contract) in the Danish subsidiary of CNH Parts & Services (Fiat group) based in Copenhagen.
My task is to assist the local marketing team to analyze the results of the eight Nordic and Baltic countries, manage the implementation of product lines following centralized decisions and monitor those which do not sell as well as we hoped, so that we can find solutions and act in consequence. It is then a dual Marketing/sales mission.
It is for me such a great opportunity and I thank the company for allowing me to join them.
Franck AMICE
93 contacts• To be responsible for supporting the development and execution of the marketing plan.
• Establish and maintain a centralized archive of presentations, marketing materials and communications that is accessible to various functional groups internally.
• Coordinate the production and distribution of various communications with outside vendors, such as printers and mail houses, to meet their designated due date.
• Assist in marketing research.
• Create and distribute rollout communications for program updates, product enhancements, direct marketing programs and sales tools. Maintain marketing plan flowchart.
• Participate and support promotional campaign
• Assist in financial responsibilities: estimating, billing, reporting and invoicing for marketing fees and expenses, cooperative advertising requests and documentation.
• Putting in place, monitor and improve processes to link all Marketing activities with the activities of the Sales team.
• Carefully monitor communications response data and other performance and marketing metrics
• Interact and correspond with members of the sales, editorial, media, finance, marketing, and advertising groups.
2010 - 2011• Updating POS and Trade Marketing catalogs (PCA, HBA)
• Gestion of stocks of European subsidiaries articles on SAP
• Negotiation with suppliers
• Creation of visuels on Spaceman for the customers and the salesforce
2010 - 2010• Management of an area to visit (Hypermarkets/Supermarkets)
• Advising department manager and customers
• Product proposal
• Negotiation/selling box
2009 - 2009• B2B communication tools (Product sheet creation, Corporate website upadte)
• B2C relationship management (Newsletter to subscribers, satisfaction questionnaire, IPhone community animation)
• Press communication tools (Press releases, contests)
• Partnership development (Searching dictionaries, Hidden Objects)
2008 - 2008Store Manager - Ankama (CDD)
• Shipping Department management
• Order management, customer relationship
Product Manager Assistant – Ankama (Internship, April until July)
• SEO (Improve the visibility of our websites on search engines recommendations followed by the manager)
• Affiliate Program Studies
• Preparation of tournaments - Dofus Arena